Ariel “Rel” Schulman and Henry Joost are a directing team, best buds, and founders of the New York City production company Supermarché. Their first feature documentary, Catfish, premiered at the Sundance film festival in 2010. It spawned a new word in Webster’s dictionary, and a show on MTV, of which they are Executive Producers. Their second feature, Paranormal Activity 3, remains the highest grossing horror opening weekend of all time. Henry and Rel have directed dozens of commercials and short films including A Brief History of John Baldessari, narrated by Tom Waits, which has been screened at over 100 film festivals worldwide. Their Google commercial “Dear Sophie” was named Time Magazine’s Best Commercial of the Year. Their short films for Vogue Magazine starring Lena Dunham, Margot Robbie, and Elle Fanning, have accumulated over 50 million views.